by Vito & Associates, Inc.
We Keep People & Their Data Connected
info@homeoftheherds.com
Telephone 888.675.4515
News June 2009
List Segmentation
"One size fits all" rarely does. Your email marketing message doesn't have to either.

Having the ability to send your email message to a selected group within your database, not the entire list, is a necessity. In the email marketing industry, this is referred to as segmenting your list, and with MailHerd, you've got list segmentation at your fingertips.

With MailHerd, utilize several built-in segments to further refine your email recipients:
> Major Markets
> Zip/Postal Code range
> Countries
> States
> Marketing (source, affinity, product) tags
> Interest (self-identified) tags
Select from these segments, combine them using both inclusion and exclusion, and produce the fine-tuned target group of profiles who will be the most responsive to your email message. Once you have selected the desired database profiles in MailHerd, name and save this profile group for current and future use.

Can your email marketing software do that? If you are using MailHerd, the answer is "Yes".
Not yet using MailHerd? Email us, call us at 888-675-4515 or click here to Get Started.

If you're in the travel/hospitality industry, we have two editions of MailHerd which allow even greater segmentation options, tailored to your specific needs:
MailHerd Guesthouse Edition
Track guest stay information, including room number
Summarized guest stay information display
Loyalty (Frequent Guest) program module (optional)

MailHerd Travel Edition
Distinguishes travel agents vs. the general public
Reservation information (optional)
Brochure request information (optional)

Vito & Associates, Inc. Home of the Herds   2292 East Belding Drive, Palm Springs, CA 92262-0322
Telephone 888.675.4515   Contact  
Mission Statement Company Bio Privacy Policy Legal Stuff Rules of Service Site Map